I've tried a lot of different embroidery kits and this is 100% the nicest! It comes in a lovely reusable project pouch, with full skeins of thread, excellent instructions, and a nice hoop. The pre-printed fabric is folded so that it doesn't need to be ironed before using (it's the little things), and I've never had a kit come with a cute backing piece as well! Will definitely be trying more from this brand, and I recommend it for beginners and anyone looking for a well put together, all inclusive kit